LG Arena and the Tocco Lite both pink it up to get the 'girly' crowd

Two great looking phones have just undergone a summer makeover, and are now almost identical shades of pastel pink. We now have the LG Arena and the Tocco Lite flaunting themselves a’la Paris Hilton in a not so harmonious hue.

Clearly the manufacturers are trying to appeal to the female market, and whilst I deplore the fact that they feel a splash of paint will draw women in (similar to a Manolo sample sale) they may have hit gold with these handsets. It’s one thing when a budget handset gets a candy coated lick of paint, but when two rather decent phones join the throng,well, pink does get noticed.

The Tocco Lite boast a 3.2 megapixel camerae and is available exclusively from Carphone Warehouse and features that lovely TouchWiz interface and widgetized sidebar we’re such a fan of here.

The pink LG Arena is available exclusively on Orange and has slightly more hardcore specs, as you get a beautiful 3 inch screen combined with 8GB of memory and a 5 megapixel camera.

Whilst I still think it would be nice if we could move away from the ubiquitous pinkification of gadgets aimed at women, at least they’re painting up decent models rather than fobbing us off with Superdrug level handsets.

More phones here