Does blogging exhaust your soul? Julia Allison calls quits on emotional blog in emotional blog post

Watch out blogaholics – it may seem fun blogging about your dates, friends, sex and chats with famous people while generally becoming a new media love/hate figure – but – it can exhaust your soul.

Julia Allison, described by Gawker as a “prolific, conflicted egoblogger”, started a personal and party blog NonSociety back in 2006. Generally considered to be shameless self-promotion mixed with some relationship gossip, it was kind of compulsive reading and did get her a lot of attention – a mixture of negative and postive. After letting the blog posts slide for a while, Allison bared all again on Friday in a dramatic post marking her exit from the internet and blogsphere.

“I’m exhausted – not physically. My soul is exhausted. I’ve lost my purpose. I’ve lost perspective. Worst of all, I’ve lost the joy I used to find constantly in life, except in very rare moments. I don’t feel like ME anymore. I’m just … I’m sad. I’m really, really sad.”

However, she will be back this week, it turns out, because she still has another month’s contract with a brand advertising on her blog. So all is not over thank goodness.

On a larger scale the winding up of NonSociety does make the point that personal blogs tend to have set life-spans often stretching out to 3-4 years max before the blogger in question does get exhausted. We sure hope personal blogging isn’t quite over though. Where else are we supposed to read soul-baring gossip about people in New York we don’t know… ?