Get some Augmented Reality with your Breakfast Cereal

We know Augmented Reality is popular right now, but we can now officially say it has gone mainstream with the arrival of AR in breakfast cereals. Nestle have launched a thing with their Chocopic range of cereals in France where 3D glasses you cut out of your cereal packet will let you open up and control a web game, it’s also a collaboration with kids’ film called Arthur 3.

It uses the same simple web-cam and image recognition tech that we saw on the front cover of Grazia magazine a while back. All you ever wanted to know about it is in the video below..