Is Topshop the most digitally savvy fashion brand?

Well I am sure ASOS probably wouldn’t agree but Topshop always appears to be doing something very interesting in the digital space. Its latest wheeze is to team up with the location-based SCVNGR app to create a social gaming app where winners get real Topshop prizes.

Topshop are offering a 20% discount and the chance of a £500 shopping spree to UK students who undertake the game’s many challenges. Players rack up points by finishing the fashion-themed tasks, such as taking snaps of the the best “back to college” outfits or those who best identify key season trends.

Topshop has some real from in the digital social space. It has been blogging for longer than most of its rivals, has huge followings on Twitter and Facebook, ran campaigns with camera app Instagram and have also live-streamed their own catwalk show online in the past.

“We’re always looking for new and innovative ways to engage our customers,” said Mary Homer, Managing Director of Topshop.

“Following the popularity of SCVNGR in the US we wanted to offer our student customers the ability to interact with our brand, on and off-line in a more fun and engaging way.”

To get involved, download the free SCVNGR app from iTunes or the Android Market, and then use the app to search for Topshop.