Oscar de la Renta gets Fancy with Pinterest rival

After “live-pinning” a bridal fashion show last month, fashion house Oscar de la Renta is now turning its attention to Pinterest rival The Fancy to showcase bits and pieces of its latest collection.

It’s no secret that we admire Oscar de la Renta’s online presence, from its Facebook timeline to a tonne of other online assets run by Erika Berman (or Oscar PR Girl), the brand’s director of communications, just take a quick peak at her Tumblr, Instagram and Pinterest accounts and swoon.

Well now the brand is branching out to The Fancy (or just Fancy, we’re not sure), the visual inspiration network that’s a lot like a high-end Pinterest, but much more focused on e-commerce.

Oscar PR Girl, who often acts as the face of the brand online, has begun collecting a range of products using The Fancy and just like her Instagram photos there’s a mix of content, it’s not just a blatant Oscar de la Renta promotional tool.

In the past we wondered whether ODLR’s efforts on Pinterest were a bit of a gimmick, especially when the team live-pinned a bridal show last month. However, it’s clear the brand is keen to experiment and the new experiences, platforms and ways for fans to consume content keep us guessing every time and most importantly, talking about the innovative brand more and more.