Maru's box obsession turns him into an advert star

One of our favourite online cat stars, Maru, has made the transition from YouTube sensation to a fully fledged advert spot for the Uniqlo shop over in San Francisco. Awh he’s all grown up, let’s all shed a little tear.

Unsurprisingly Maru spends the 30 second ad strutting around, jumping into boxes and looking super cute for the camera. We wonder how long it’ll take for him to give Boo a run for his money and bring out his own range of books and stuffed toys…