Nissan's smartwatch – the Nissan Nismo Concept watch. A great idea!

Now this is rather cool. Not wanting to miss out on a tech bandwagon car makers are jumping in with their own smart watches. Nissan has this little beauty, the Nissan Nismo Concept Watch, which it is offering buyers of its high-end cars.

It links with a smartphone via Bluetooth to offer a mix of standard smartwatch stuff – messaging, heart rate monitoring, etc with information about the Nissan car, including fuel consumption, average speeds etc.

It is rather striking looking device that is available in a trio of designs. It charges via USB and it will run for seven days before it need a recharge.

“Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible,” said Gareth Dunsmore, marketing communications general manager at Nissan Europe.

“On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”

There’s no word yet on release date or pricing, but I think this could a be a very hot trend.