Now Sky is going to take on Apple, Amazon, Netflix and Tesco in download and keep movies

Apple’s iTunes Store, Netflix, Amazon and Tesco’s Blinkbox will soon have a new rival. According to reports today Sky is planning to launch a new service that will enable customers to download and keep movie titles from its Sky Store.

Up until now they have only been able to download them and keep them for a few days at a time.

Speaking at the Guardian’s Changing Media Summit in London this week, Sky’s Chief Financial Officer Andrew Griffith said “Having made a strong start in rentals, we think we can go one step further and actually start offering customers the opportunity to purchase movies from us and keep them forever.”

There’s no details yet of the whys and wherefores but Sky with its huge subscriber base, is certainly going to be a major player in the movie download market.