How fashion brands do social media: 5 great examples from ASOS, Topshop, Marc Jacobs
Retailers are starting to understand it’s no longer enough to simply stock the online shelves and invite us to the shop. We’re becoming a nation of communication addicts, and some of the best fashion brands are finding fun ways to become part of their customers’ everyday lives through innovative uses of social media.
The following companies are examples of some of the smart thinking brands who understand that by publishing useful, free and gorgeous looking blogs, online magazines, Pinterest boards and videos that don’t focus solely on the products on sale, customers will not only want to buy from them – they’ll want to hang out with them.
Marc Jacobs
Designer brands are also using social media to share their stories, and as the Marc Jacobs brand celebrates its 30th anniversary this year it's utilising its website and Instagram profile to show the history of the company through its pieces.
The World Of Marc Jacobs section of the website shares news and gossip, videos, events, and a “Marchive” with flashbacks to archive footage and photos. The clothes may be exclusive, but everyone’s invited to meet the Marc Fam, enjoy the “family album” and tag their own photos on Instagram for a chance to be featured on the site.
