Apple sold four million iPhone 6 pre-orders in 24 hours

Apple ha a tendency to break pre-order records whenever it announces a new iPhone, and this year has been no exception. According to Apple it actually managed to sell over four million individual iPhone 6 and iPhone 6 Plus smartphones within a 24 hour period.

Apple CEO Tim Cook said in a statement “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

The new phone has been so popular that the demand is exceeding Apple’s current supply, and Apple has warned that it will try its best to get iPhones into the hands of consumers before the end of September, some pre-orders might not be delivered until sometime in October.

Last year over nine million iPhone 5S and 5C devices were sold in the initial weekend and, while we’ll have to wait to see what the sales figures are, it could be that the iPhone 6 and 6 Plus could exceed that number. It’s a good time to be investor at Apple right now.

Want to read more? Here’s our coverage of the recent Apple announcements, including everything you need to know about Apple’s ‘phablet’, the iPhone 6 Plus, and smartwatches buying guide, or if you’re sick of Apple completely, here’s our rundown of our 14 favourite dating apps, from Tinder to eHarmony.