Bono has apologised for his new album being forced onto the world

Despite declaring that having his band’s new album forced upon legions of iTunes users who didn’t want it in the first place as ‘punk rock’, Bono has apologised for the fact that the “beautiful idea” went wrong. Has he admitted that he doesn’t know what punk rock actually is? Doesn’t look like it.

In a video posted on the U2 Facebook page, Bono had this to say (2:24):

“Oops. Um, I’m sorry about that. We had this beautiful idea, we got carried away with ourselves, artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn’t be here. There’s a lot of noise out there, I guess we got a little noisy ourselves to get through it.”

At least he seems sincere about it.

In other news Amazon has poked fun at the stunt following Songs of Innocence’s public release with the following tweet

Stream deluxe version of @U2‘s Songs of Innocence FREE in Prime Music. Add it to your library—we won’t do it for you