Apple is said to be going after Spotify with a new Beats-branded streaming app

Apple has been rumoured to be doing something new with Beats Music for some time now, and new rumours suggest that it’ll be launching a brand new Beats app for iOS and Android designed to go head to head with the likes of Spotify.

According to 9to5Mac, the interface of the new service is designed to ‘deeply integrate’ Beats into iTunes, the iOS operating system, and Apple TV. Apparently the design of the app is all Apple, but the content and the branding will be getting brought in from the existing Beats Music app (which still isn’t available outside the US).

Apple had originally wanted the new Beats to cost around $5 a month, but presumably that wasn’t going down well with record companies because 9to5Mac claims that it’ll now cost $8 a month. We don’t have any idea what the UK price might be, but don’t be shocked it Apple decides on a £1=$1 conversion rate.

9to5Mac also claims that the launch of the new service was originally planned for March, but could well be delayed until Apple’s Worldwide Developers Conference in June. Apparently this is due to conflicts between Apple staff and the newly absorbed team from Beats.

CNET says that Apple has declined to comment on the rumour, so we’ll keep you updated if anything new comes to light.