Fitbit announces new features to help users stay motivated #MWC15

Fitbit has taken to Mobile World Congress to announce some new automated and smart features like multi-device support, as well as improved food logging for all Fitbit users, making it easier to record and track our activity.

Fitbit is further enhancing food logging to make it simpler, regardless of platform or global location, and, now, iOS, Android and Windows users can use barcode scanning for effortless food logging with the snap of a camera button. An added bonus for Windows users is automated voice-activated food and activity logging with Cortana.

This month, users will also be able to link any of the Fitbit devices to a single account, so you won’t miss a step, whether you’re using a Surge, Flex, or your smartphone, and expanded and customised food logging will be available in March for users in EMEA across France, Germany, Italy, Spain and the U.K., as well as in Australia, Canada, China, Korea and Mexico.

Fitbit is also making it easier for users to stay motivated, using its big community to deliver encouragement, rewards and friendly competition, through Fitbit Challenges. Soon, users will also be able to join and meet other community members who have similar activity levels with the new Fitbit Public Challenges. Also, to keep up with avid Fitbit users, new badges were recently introduced, including 100,000 daily steps and 700 daily floors climbed. Fitbit badges reward users for their achievements and help provide constant encouragement; they will also be available in March within the Fitbit mobile app on iOS and Android

As for the Fitbit and Tory Burch partnership, that’s still going strong. The initial Tory Burch for Fitbit accessories collection, which included a gold metal bracelet and pendant as well as patterned silicone wristbands, sold out within hours of launching, and, today, Tory Burch and Fitbit are extending their partnership with the introduction of silver and rose gold metal accessories and new silicone wristband designs

“Fitbit now offers customised food logging databases for our consumers across Europe, and the rest of the world, offering an even easier and seamless experience for our users,” shared Gareth Jones, VP and General Manager, Fitbit EMEA.

“As one of the most requested features, localised food databases provide a more tailored experience for users adding to the enhanced functionality of Fitbit’s food logging tools to help people reach their health and fitness goals faster.”

For more information, go to the Fitbit website.