Pure unveils new stylish new digital radio collaboration with Sanderson

Award-winning consumer electronics manufacturer, Pure, has lifted the lid on a stylish digital radio collaboration with leading British manufacturer of fabrics and wallpaper Sanderson.

The Sanderson models come adorned in two specially-tailored, iconic prints : “Chelsea” is a classic print, having been in Sanderson’s range since 1957, while “Dandelion Clocks” was first introduced in 2008 and has become one of Sanderson’s all-time best sellers.

Like the originals, these special versions of Pure’s Evoke Mio D2 and D4 digital radios have some fantastic features. They’re Bluetooth-compatible with aux input for an iPod/ MP3 player, alarm, sleep and snooze timers, high quality OLED display and a kitchen timer. The Evoke D4 Mio also comes with a remote control.

Nick Hucker, Pure’s senior director of global marketing, stressed the increasing importance of aesthetics when it comes to high quality products.

“Consumers are increasingly looking for beautiful products that will complement their home interior design,” he said. “Teaming up with leading designers like Sanderson, helps us to ensure there is something to suit all tastes.”

As with all of Pure’s current range of digital radios, the Sanderson models are Digital Tick approved, meaning they are ready for a digital radio switchover in the future – so purchasers can rest assured they won’t become obsolete. Pure provides an impressive three-year warranty with its products, too.

Pure Evoke D4 (£199.95) and Evoke D2 (£149.95) are available now from JohnLewis.com.