US owners want smartphones with better battery life, claims YouGov poll

Perhaps no surprise, but research company YouGov has released a new report today that shows that over 2 in 5 people the US want smartphones with a better battery life, making it more important than any other feature.

Asked which one, if any, of the following features would you MOST like your current smartphone to have 41 per cent answered longer battery life. 

However, this is five per cent lower than it was when the question was asked two years earlier, suggesting manufacturers have made improvements to their phones. 

You can see the full report here:  Smartphone users ranked needs in purchasing a cellphone based upon demographics and stats from 2016 vs 2018. 

You can also see the complete data results here. 2018 results vs. 2016 results.