Fossil launches £249 smartwatch on Qualcomm Snapdragon Wear 3100 platform
Watch brand Fossil has announced its latest addition to its wearables line-up, the Fossil Sport Smartwatch.
Based on the recently launched Qualcomm Snapdragon Wear 3100 platform and the newly redesigned Wear OS by Google, this watch boasts several new technology features including extended battery life, a new battery saving mode, enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities.
Fossil claims that thanks to its sleek, ultra-light weight design, colorful silicone straps, and updated technology, the Fossil Sport is ‘built to be your newest accomplice to achieving a balanced lifestyle for all types of health and activity enthusiasts.’
Says Steve Evans, EVP Fossil Group:
“For several years, the health and wellness industry has been converging with smartwatch technology—and Fossil knew there was a tremendous opportunity to provide a connected option for the design-conscious consumer looking to bring style to their wrist. We know our consumers want versatility both in their activity and their accessories, which is why we wanted to bring a smartwatch to market that is a fit for every style.”
Available in six colorways and two case sizes (41 and 43 mm respectively), the Fossil Sport boasts a nylon and aluminum case making this its lightest smartwatch to date. It’s also available with 28 new silicone straps and a bigger battery (350 mAh).
Utilizing the latest Snapdragon Wear 3100 Platform, Fossil Sport helps customers achieve more than a day’s worth of battery life in the full smartwatch experience, and offers a new battery saving mode that adds an additional two days of telling time.
So, whether you forget your charger or just choose to unplug on the weekends, battery saver is designed to stretch your watch battery to last until you can charge again. As software experience continues to evolve, battery life will be further optimized.
Fossil has also created three hero watch faces that integrate Google Fit to show progress towards two new activity goals, Move Minutes and Heart Points, which Google Fit designed based on health recommendations from the World Health Organization and the American Heart Association.
This watch retails for £249 and will be available for purchase starting November 8 on www.fossil.com and in select Fossil retail stores globally on November 12.
Features include:
- Nylon case, aluminum topring and pushers
- 41 mm, 43 mm case size
- Stunning touchscreen digital display
- 24+ hours battery life (based on usage) + 2 additional days in battery saver watch mode
- Interchangeable straps and bracelets (18mm / 22mm)
- Qualcomm® Snapdragon Wear™ 3100 Platform
- Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Light, Microphone
- Powered with Wear OS by Google and compatible with iOS 9.3+ and Android™ 4.4+ (excluding Go edition)
- Connect via Bluetooth® technology
- Wireless syncing + magnetic charging
