Mobile gaming soars during lockdown, claims study
Millions of adults have turned to their mobile phone for gaming for the first time over the past year – with the garden shed among one of the top locations.
A study of 1,500 smartphone owners found the number of ‘mobile gamers’ – people who play video games on mobile phones – has seen a steep increase during lockdown.
Nearly one in five turned to games on their phone for entertainment for the first time as they looked to fill their time, with more women (54 per cent) giving it a go than men (44 per cent).
But three in 10 of those polled admitted to playing games on the toilet, while 15 per cent have sneaked in a few games when they should have been working. Another one in 10 even headed to the garden shed to avoid distractions.
Alistair Wilson from EE, which commissioned the research to launch its Xbox Game Pass Ultimate add-on with unlimited data for gaming, said:
“It’s clear that mobile gaming is on the rise and has been a really important way for people to keep in touch with friends and family during the lockdowns of the last 12 months.
“The number of mobile gamers has increased by almost a fifth during lockdown.”
The study also found the smartphone is now the main gaming device for a quarter of Brits. Top reasons for this include larger phone screens and faster mobile network connections – such as 5G – making it more appealing.
It also emerged more than two-thirds (69 per cent) of those who game on smartphones have played more during lockdown, despite spending more time at home and less travelling.
However, 76 per cent said they would stream more high-quality games on their smartphone if they didn’t have to worry about their data allowance.
For more information on EE’s new Xbox Game Pass Ultimate add-on, please see: ee.co.uk/gaming