Tag: influencers
1 in 4 TikTok fitness influencers giving wrong advice
New research has been released that reveals that one in four fitness influencers on TikTok are giving incorrect workout advice, despite increasing demand for useful 'FitTok' content during lockdown. Money.co.uk worked with qualified personal trainer, Maiken Brustad, to analyse hours of fitness content on the video-sharing app and grade them based on the techniques…
Is YouTube’s reign as top influencer platform over? Instagram now more important, claims survey
YouTube influencers at the National Portrait Gallery Although synonymous with the rise of influencers such as PewDiePie and Zoella, YouTube’s reign as the principal platform for influencer content is over. At least according to new research released today by Rakuten Marketing. Instagram has dethroned the video streaming site as the most…
Seven steps to success for your health food and drink start-up
Guest blogger João Gouveia, Founder of INIU, gives his seven steps to creating a successful health food start up.... Everyone wants to be healthier. As a result health drinks and other health foods are growth markets. If you’d like to launch your own health food or beverage brand, I hope you’ll be able to make…