5 tips on how to spot fake AI-generated online reviews

Searches for “how to spot fake reviews on Amazon” have skyrocketed by 250% over the past week following the e-commerce giant’s first joint lawsuit with the Better Business Bureau against fake review brokers. In 2023 alone, Google took down an eye-watering 170 million fake reviews of hotels, restaurants and businesses - a 32% increase from 2022; while Trustpilot flagged 3.3 million reviews as fake…

Trustpilot reports fewer positive reviews

Review platform Trustpilot has reported 50,000 fewer positive reviews since April, a five per cent drop on the previous year. The biggest problem areas raised by reviewers are deliveries, response times to enquiries and mistakes made with orders. The data was released by the review platform, which also commissioned research of 2,000 UK consumers which found 30…